Goodwill Communication Project
Goodwill is a non-profit that focuses on creating solutions to poverty through the businesses they operate.
Over the course of the semester, in a group of 5, we were brought in to work with San Francisco Goodwill to help identify areas of improvement around their internal communication culture.
Our ultimate solution was a Culture Committee that focused on giving employees an opportunity to step up and contribute to Goodwill or to raise their concerns to leadership. As the organization is very top-down with communication, the solution would help bring higher visibility to employees and communicate bottom-up.
During the project, my specific role included:
Conducting project management activities such as creating a project plan and managing submission of deliverables
Creating an interview guide and research guide
Leading client workshops and interviews to gather information about the organization
Interviewing 12 different employees in 8 different locations
Synthesizing interview data by using the "Rose, Bud, Thorn" methodology to sort through data
Brainstorming potential solutions to implement at Goodwill
Presenting final project findings to executive leadership
Design Reserach | Communication Design | Organizational Design