Culture Committee
Culture Committee

As a solution, we ultimately proposed creating a culture committee to help employees communicate bottom-up with leadership.

Process Photos
Kick-Off Meeting
Kick-Off Meeting

For our first meeting with Goodwill, we conducted a meeting with the executive leadership team to identify their customers and an area of focus for the project.

Data Synthesis
Data Synthesis

After conducting interviews with Goodwill employees, we spent time synthesizing data into opportunities.

Brainstorming Ideas
Brainstorming Ideas

After completing synthesis, we completed some brainstorming around potential solutions.

Brainstorm Ideas Matrix
Brainstorm Ideas Matrix

As part of the brainstorming session, we wrote down different ideas and prioritized top ones to suggest to Goodwill.

Goodwill Communication Project

Goodwill is a non-profit that focuses on creating solutions to poverty through the businesses they operate. 

 

Over the course of the semester, in a group of 5, we were brought in to work with San Francisco Goodwill to help identify areas of improvement around their internal communication culture. 

 

Our ultimate solution was a Culture Committee that focused on giving employees an opportunity to step up and contribute to Goodwill or to raise their concerns to leadership. As the organization is very top-down with communication, the solution would help bring higher visibility to employees and communicate bottom-up.

 

During the project, my specific role included:

  • Conducting project management activities such as creating a project plan and managing submission of deliverables

  • Creating an interview guide and research guide

  • Leading client workshops and interviews to gather information about the organization

  • Interviewing 12 different employees in 8 different locations

  • Synthesizing interview data by using the "Rose, Bud, Thorn" methodology to sort through data

  • Brainstorming potential solutions to implement at Goodwill

  • Presenting final project findings to executive leadership

Skills

Design Reserach | Communication Design | Organizational Design