Over a 6 week period, in a team of 3 we had to develop an end-to-end customer experience for Elon Musk's new Hyperloop transportation system.
For the project, we had to deliver a set of concepts that would align with what customers would want out of the Hyperloop experience. We developed a design strategy, conducted user research, created an experience map and service blueprint, built digital and physical prototypes, wrote out a storyboard, and made a short-film on our concepts.
My specific role on this project included:
Conducting project management activities such as coming up with a detailed project plan and timeline
Performed design research by interviewing different types of commuters, conducting analogous research, and collecting cultural probes
Identified opportunities and pain points through creating a current state journey map on the commuter experience
Developing a design strategy that would be the foundation for our concepts
Sketched and created concepts for the prototypes
Created a video that conveys our final concept of Hyperloop
Developed detailed functional specifications on the Hyperloop experience
Service Design | Design Strategy | Design Reserach | Storyboarding | Prototyping | Film Editing | Film Making