As part of our experience design, we had 3 integral strategic principles that we kept consistent throughout our solutions.
Created a physical prototype of the Hyperloop pod using lighting, ambient music, and reclining chairs.
Developed a detailed experience map of the current state customer experience on transportation systems. We pulled in analysis from airlines, trains, and buses.
Over a 6 week period, in a team of 3 we had to develop an end-to-end customer experience for Elon Musk's new Hyperloop transportation system.
For the project, we had to deliver a set of concepts that would align with what customers would want out of the Hyperloop experience. We developed a design strategy, conducted user research, created an experience map and service blueprint, built digital and physical prototypes, wrote out a storyboard, and made a short-film on our concepts.
My specific role on this project included:
Conducting project management activities such as coming up with a detailed project plan and timeline
Performed design research by interviewing different types of commuters, conducting analogous research, and collecting cultural probes
Identified opportunities and pain points through creating a current state journey map on the commuter experience
Developing a design strategy that would be the foundation for our concepts
Sketched and created concepts for the prototypes
Created a video that conveys our final concept of Hyperloop
Developed detailed functional specifications on the Hyperloop experience
Service Design | Design Strategy | Design Reserach | Storyboarding | Prototyping | Film Editing | Film Making
Based on the information that we gathered from interviewing people who travel and commute, we synthesized the information into opportunities.
After coming up with ideas for the Hyperloop experience, we spent time prioritizing features to be included in the journey.