Design Principles
Design Principles

As part of our experience design, we had 3 integral strategic principles that we kept consistent throughout our solutions.

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Physical Pod Prototype
Physical Pod Prototype

Created a physical prototype of the Hyperloop pod using lighting, ambient music, and reclining chairs.

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Hyperloop Experience Map
Hyperloop Experience Map

Developed a detailed experience map of the current state customer experience on transportation systems. We pulled in analysis from airlines, trains, and buses.

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Process Photos
Hyperloop Experience

Over a 6 week period, in a team of 3 we had to develop an end-to-end customer experience for Elon Musk's new Hyperloop transportation system. 

 

For the project, we had to deliver a set of concepts that would align with what customers would want out of the Hyperloop experience. We developed a design strategy, conducted user research, created an experience map and service blueprint, built digital and physical prototypes, wrote out a storyboard, and made a short-film on our concepts. 

 

My specific role on this project included:

  • Conducting project management activities such as coming up with a detailed project plan and timeline

  • Performed design research by interviewing different types of commuters, conducting analogous research, and collecting cultural probes

  • Identified opportunities and pain points through creating a current state journey map on the commuter experience

  • Developing a design strategy that would be the foundation for our concepts 

  • Sketched and created concepts for the prototypes

  • Created a video that conveys our final concept of Hyperloop

  • Developed detailed functional specifications on the Hyperloop experience

 

Deliverables 

 

Skills

Service Design | Design Strategy | Design Reserach | Storyboarding | Prototyping | Film Editing | Film Making

Research Synthesis
Research Synthesis

Based on the information that we gathered from interviewing people who travel and commute, we synthesized the information into opportunities.

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Feature Prioritization
Feature Prioritization

After coming up with ideas for the Hyperloop experience, we spent time prioritizing features to be included in the journey.

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